Genesis has been making waves with its Magma program, which aims to offer the same sort of performance as AMG and BMW M, and a new video captured near Hyundai Motor Group’s R&D center in Namyang, South Korea, may give an indication of just how serious Genesis is about taking on the Germans. The video embedded at the bottom of this article shows a GV70 with bright orange paint (one of the Magma division’s calling cards) and temporary but quad-exit exhaust tips that produce a rorty V8 rumble. Genesis has already confirmed that a 3.2-liter twin-turbo V8 is being developed for its Le Mans hypercar, and that road-going iterations will be aided by a hybrid setup, so this GV70 mule may be the first application of that new engine for the street.

Genesis Is Keeping Its Cards Close to Its Chest

Of course, the new GV70 Magma seen in the video (the rumble of which we hear at the 1:15 mark of the embedded video) may only be a test bed for the engine and not necessarily an indication that a GV70 is getting the eight-cylinder setup. The wheels and brakes appear to be standard items from the existing crossover, and besides the protruding exhaust tips and the eye-searing paint, nothing sets the design apart from the 2026 GV70.

Related: Just Like BMW M: Every Genesis Model Will Get a Magma Version

It’s also worth noting that the GV70 doesn’t yet appear on the Magma section of Genesis’s site, but on the other hand, expanding high-performance offerings to multiple segments would make sense. And given America’s love for the V8, using the engine wherever possible could lead to rapid adoption. With all of that being said, we may see a new V8-powered Genesis product in another form first: a station wagon.

Genesis Is Developing Seriously Cool Cars with Numerous Powertrains

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Late last year, Genesis Chief Creative Officer Luc Donckerwolke indicated that the automaker’s recent concepts, including the G90 Wingback wagon and Magma GT supercar, could come to production soon, albeit potentially in low volumes, saying the concepts “are very executable very fast with a minimum level of advance investment.” A V8-powered wagon that’s smaller than a BMW M5 Touring would be an enticing proposition, and a V8-powered GV70 crossover that competes in the same segment as the straight-six-powered BMW X3 M and AMG GLC 53 would be special and, in terms of its engine, unique. 2026 will be the year America gets its first Magma product, and more will follow, with Genesis working on high-performance and limited-edition versions of the G80, G70, and others, with both all-electric and combustion powertrains. Considering prototypes are being tested on the road, we should get more official news before long.

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Chevrolet has ruffled a few feathers with its latest halo car, the Chevrolet Corvette ZR1. While traditional supercars are often scarce and wildly expensive, the ZR1 flips that script. With 1,064 hp from its twin-turbo V8 and a 0 to 60 mph time of 2.2 seconds, plus a starting price around $185,000 in the US, it delivers performance that rivals far pricier machines. Then there’s the even quicker all-wheel-drive ZR1X variant, which zooms from 0 to 60 mph in just 1.68 seconds, making it America’s quickest production car. Early production data suggests buyers have quickly recognized the value proposition, and the numbers now emerging reveal how people are configuring their ultimate C8.

2026 Production Already Passed Four Digits

Many figured GM would keep ZR1 output relatively low to maintain exclusivity. But it seems that’s not the case. According to Corvette production tracking figures shared by Roger Kiel, more than 1,000 ZR1 models have already been built for the 2026 model year, along with 156 examples of the ZR1X. The broader C8 family also continues to grow. Total C8 Corvette production for the 2026 model year currently sits at around 16,793 units. For reference, that’s 6,000 more cars than Lamborghini sold during 2025. And the lineup may expand further soon, as rumors suggest a 2027 Corvette Grand Sport is in development.

Buyers Favor Boring Specs

Usually Corvette owners are finicky about the spec of their car, with nearly every one claiming they have a “1 of 1” car. However, data from C8Tracker shows that ZR1 owners tend to gravitate toward a fairly consistent spec sheet. Despite cool colors like Hysteria Purple Metallic and Roswell Green Metallic existing, Black is the most popular exterior color, chosen by 27.4% of buyers, followed by white and yellow. More distinctive shades appear less frequently, with Riptide Blue Metallic sitting at the bottom, chosen by just 4.8% of buyers. Aero and trim choices show even stronger trends. Around 4 out of 5 ZR1 buyers opt for the carbon fiber aero package instead of the base setup, reinforcing the idea that many owners want the best of the best. When it comes to trim, the upscale 3LZ package dominates the order books, while only 1.8% of buyers stick with the basic 1LZ configuration.

A Mass-Produced Supercar

Mass-produced sports cars will always outnumber exotic hypercars, but the ZR1 still sits in a niche due to its unbeatable value proposition. When we say the ZR1 punches above its weight class, we mean it. Take the new Lamborghini Temerario, for example: it’s slower, makes 100 hp less, and twice as expensiveas a ZR1, too – unless you’re buying one in Europe, that is. The ZR1 occupies a unique space that offers buyers extreme levels of performance at half the price of its competitors. Better yet, it seems there won’t be a lack of supply to meet buyers’ demand.

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