IN A little over two and a half years, Subaru has gone from having zero battery electric models in its Australian line-up to three; yet the Japanese marque has no sales volume split expectations for its Uncharted, Solterra, and Trailseeker electric SUV trio.
When asked about the expected volume split at the local launch of the Trailseeker, Subaru Australia general manager Scott Lawrence said there is no specific target for the importer’s battery electric range, saying only that he expects the three to provide “good growth”.
“At this stage we don’t have a target for sales split for the three BEVs,” he stated.
“The important part for us is offering consumers in those different segment options.
“So, at this stage, (there is) no target. But we are confident that we’ll see good growth in those three segments.”
Subaru’s electric SUV trio find themselves priced remarkably close to one another.
Kicking off Subaru’s battery electric range, the Uncharted small SUV is priced at $59,990 plus on-road costs.
Following a recent price drop, the Solterra is now priced from $61,990 + ORC for the entry-level AWD, rising to $67,990 for the Touring variant.
Prices for the Trailseeker were also recently dropped with the base model and Touring variants priced at $63,990 and $69,990 + ORC respectively.
As it stands, the pricing of Subaru’s entire electric model range fits within a window of $10,000.
The Solterra mid-size SUV has had a relatively slow sales start since it landed on Australian shores in 2024, during which 386 examples were sold.
Last year, Subaru sold just 202 Solterras, less than a fifth of the closely related Toyota bZ4X’s sales.
However, both paled in comparison to the segment-leading sales of the Tesla Model Y, of which 22,239 were sold.
Instead, Subaru’s 2025 sales were dominated by the Forester (15,179 unit sales), Crosstrek (10,842), and Outback (8384).
Following an update which gave it more power and range along with a lower price tag for the 2026 model year, 398 Solterras have been sold this year as of the end of May (Toyota sold 1526 bZ4X examples during the same period).
Meanwhile, 117 Trailseekers – prices for which have also been reduced since they were initially announced in April – have been sold in 2026 so far, 112 of which were sold during the month of May.
However, the Trailseeker significantly outsold the Solterra during May with 112 and 74 sales respectively.
Pre-orders for the Uncharted opened last month and sales figures are yet to be posted.
According to Inchcape Australasia – Subaru’s local importer and distributor – marketing director Amanda Leaney, Subaru’s initial electric SUV buyers come from its existing customer base followed by new buyers.
“We have a very loyal customer base, and the first volume of sales always come from within the Subaru loyalty group,” she said.
“We’ve got a huge following of Subaru owners who are looking for an electrification journey. And complementing that is we have a whole bunch of new people coming to discover what Subaru’s electric vehicle range will be.
“So, we see a really good mix of both actually, but early sales will always indicate that Subaru loyalty will reward us first as we grow the credibility and capability in the new to brand entrants.”